Internet Marketing & Training
Internet Marketing & Training
What are the objectives of the Internet Marketing
Internet marketing is different in many respects from traditional marketing.
On the following pages and our free monthly Sofitware ®-marketing e-mail letter, we will experience and the latest trends of Internet marketing information on.
Why free?
We run marketing.
And one of the basic rules of internet marketing is to gain your trust.
If you get the impression that we do a good job and understand our craft, then you will certainly get involved as a consultant or speaker or other services to us in taking a claim.
This is Internet marketing.
Is it worth internet marketing today?
The marketing costs can roughly be divided three parts in:
Development costs
Dissemination costs
Costs
While in classical marketing, the distribution costs (ads, printing, mailing, etc.) in the foreground, there are in Internet Marketing, the Enstehungskosten and the subsequent costs.
When Internet marketing distribution costs are in the external storage space rental including domain name fees under 1000, – DM / year, even its own Internet server has now become affordable.
One-off expenses incurred in the design and implementation (simultaneous biggest mistake potential).
In addition, Internet Marketing leads to substantial costs, especially through the maintenance of the website and the desired result of communication arise.
Who should design the website?
This is the first one to look very simple question, especially since there are masses of companies that bring in an Internet.
At second glance, this question is already difficult.
You should look for someone who himself runs a successful website.
Only those who own one (or several!) Successful website running, you can also make your website successful.
Theoretical knowledge will help anything here.
Only those who every day try to publicize and attractive website to make his own, will gain experience and the know-how to bring it.
Most experience has been gained in the U.S., of course, but an American visitor is not comparable to a European.
Websites are expensive better?
A very clear no!
The Internet is a very intelligent system.
You just have to be smart and heed some basic rules.
Some of these principles will this Internet Marketing Guide to give you, and sometimes just something amaze you.
The technique is the creation and the “in-the-Internet-transfer” is only one side of the coin, the other internet marketing.
Sadly, have also been made very little thought.
It’s just too easy, a new marketing book from several old compile any.
To be successful we need a discussion and an exchange of experience at high level.
How successful is a website?
The mere presence on the Internet does not bring success.
You can find more money to spend building your website very much a guarantee of success, this is still a long way.
On the other hand, very low cost, or even self-created website, a very big success to be one.
To put it somewhat crudely:
Who can be an expensive business card create, then goes into the pool, lifeguards handed his business card and expensive hopes after swimming would give the office the phones run hot, who’s wrong.
You may find this ridiculous, but the behavior of many Web site providers alike, unfortunately, the above behavior.
Remember one.
The daily attendance of a newly established website tends to zero!
Who Again and again, a new website and as long as no Internet marketing is operated, we are the only visitors on this site.
Therefore, the opinion prevails in many places, the Internet is yet.
This is one of the biggest misconceptions.
It is based solely and alone on the breach of the rules of internet marketing.
How can successful websites are recognized?
From the outside can not see an inexperienced web sites successful.
Those who successfully operate the website trumpets, with good reason, not out into the world.
They go quietly about their business and grow in peace.
The Internet is not rummage in the distance can be recognized by already, that it is something cheap.
The visitors walk through the offers all alone and no one else is seeing in business.
On the other hand, there are of course systems, the traffic from a neutral site control.
This is of particular interest to advertisers. Their prices for promotional offers are just for the visitors.